While walking through a local mall, three sisters were exhausted from browsing through endless stores of overpriced items, with a lack of on-trend style. They began to dream about how amazing it would be to create their own store…one that perfectly reflected the latest trends, without having to pay an arm and a leg for each piece.

Husband and wife team, Derrick and Danielle Case, saw an opportunity and an un-tapped market in the college town of Dahlonega, GA. A few short weeks after that trip to the mall, the first Dress Up was opened in August 2009.